Creating conversations with your customers
Social media is one of the greatest marketing tools in existence and it’s available to everybody. Setting up an account on any social network takes a matter of minutes, it’s free and it’s the perfect platform for businesses in the start-up stages, as well as an essential step forward for more established businesses.
What’s great about social media is customers can utilise these networks to tell you what they enjoy and what they dislike about your brand – this provides you with valuable feedback to improve your brand or product. Providing your audience with an open channel enables them to engage with your brand and if users feel involved in events as they unfold, they are more likely to return to interact time and time again, improving satisfaction, loyalty and revenue.
Word-of-mouth is the most powerful marketing tool and the key to building public awareness of your brand. You should get involved with as many conversations and opportunities as possible. In the online world, word of your brand can spread like wildfire and if you’re not involved in the conversation, you can seem old-fashioned, unaware of, or unwilling to listen to, public opinion - this naturally can alienate the customer.
Social networks like Facebook and Twitter have proved themselves to be excellent ways to initiate conversations with your customers - there are many tools and techniques that can be used to get the most out of these conversations.
Orange Bus is a leading Social Media Agency, and with out help you can take full advantage of the platforms available.
With more than 250 million active users, the potential audience reached through Facebook is staggering and one that shouldn’t be ignored.
70% of Facebook users are outside the United States, which means the scope for reaching a worldwide audience is huge and perfect if you have a product or service that has global potential.
Creating a page for your business on Facebook is simple and free. Your audience is able to participate freely with your brand, become a fan of your brand and you can distribute news and content to your customers at the click of a button.
The options available to marketers through Facebook are growing day by day, and there are already many applications that can be developed and implemented on your page that allow your brand to engage in a variety of areas.
Social outlets like Facebook are constantly evolving and the need to adapt is crucial. At Orange Bus we have a full understanding of how to best develop your presence on social networks and we can achieve this by using methods and tools to help promote and increase communication and feedback for your brand:
- Implementing developer applications that enable the addition of features such as search engines, video content, competitions.
- Social promotions and initiatives.
- Customising your profile with unique landing pages and content.
- Social network etiquette.
Twitter is a micro-blogging service that enables the user to send and receive small messages known as Tweets to other users. It was initially designed as a tool to spread news events quickly around the world, but has since been adopted as a conversational tool. The vast majority of Tweets being conversations between people or musings about the user’s daily life.
The key to Twitter is response time – businesses must be able to swiftly respond to feedback as soon as it is posted. The increase in smartphones and Twitter applications means that if a customer has just had a bad experience with your business, they can instantly update their Twitter about it, letting the world know just how they feel. This can be both good and bad, but what’s important is how you respond to it.
YouTube
YouTube is a video sharing website where users can upload, share and watch videos. For every minute that elapses, 10 hours of video content is uploaded and more than 50% of visitors return weekly for more. Users are able to subscribe to their favourite users - this means every time a new video is uploaded by the user it is delivered to their subscription channel.
Users of YouTube primarily visit for entertainment purposes (to find something funny to watch or to share with their friends) but a large number of users also visit for research or information purposes. In fact, one of the most successful people on YouTube is a user from the North East who uploads make-up tutorial videos. Your brand can use YouTube to upload helpful or interesting information about your brand, your services and your products.
Digital Marketing Strategy
Developing an online strategy for your brand.
Like any other form of marketing, it’s important to have a clear idea of what your business wants to achieve. Orange Bus can help you to understand the digital marketing landscape and develop measurable and achievable goals for your business.
To ensure you have the best strategy, we will conduct research into your business and look into your current strategy so we can then highlight any opportunities or areas of growth and suggest methods and tools that may be appropriate for you. Not every digital marketing technique is suitable for everyone, and after looking into your brand, we can offer solutions that benefit you the most and compliment your offline strategy.
We also conduct competitor research, look into your website statistics and research your target audience to ensure that their needs are met more effectively.
Competitor analysis
- What is your competition doing right?
- What are their weaknesses?
Customer research
- What do they want from your business?
- How do your customers spend their time online?
If you are looking to work with leading Social Media Agency then get in touch.