Orange Bus was delighted to be commissioned by Barclays Small Business division to undergo the web re-development for i-sure, an online back up product for their business banking customers. The website needed to instill credibility and trust whilst demonstrating the ease of use and simplicity of the sign up process. More importantly the site needed to drive sales by optimising conversion, meaning our expertise in user experience and user interface design was invaluable.
Personas were created for the key user groups and annotated wireframes developed to demonstrate the user journey, flow and functionality. These wireframes were then subject to several rounds of user testing and feedback in order to optimise the journey and ultimately increase revenue.
Our extensive planning process ensured that the site we delivered was fully focused on funneling visitors and encouraging sign up for the product, highlighting Orange Bus’ skills in combining the business goals and challenges of the client with the end user’s goals to create a seamless and productive online journey.
