A tailored affiliate marketing strategy, that reinforces incremental growth as well as excellent service levels, has won Orange Bus the exclusive affiliate activity for mysinglefriend.com. The site is TV presenter Sarah Beeny’s totally new kind of dating site. Instead of individuals signing themselves up for online dating, friends are encouraged to describe and recommend their single friends (with the single person’s approval!) and to take part in helping them find some great dates.
My Single Friend were looking specifically for an experienced agency who could actively manage and grow their existing affiliate campaign as well as seek new affiliate opportunities to maximise the potential of this high value marketing channel. Orange Bus presented a brand new strategy that focused on strengthening existing affiliate relationships as well as a new approach to recruiting more affiliate types to drive incremental volume.
The Orange Bus affiliate team look forward to employing its extensive experience in actively managing the scheme on the clients behalf. The campaign will use our industry leading in-house tracking software to provide My Single Friend with regular bespoke reporting and ongoing optimisation.
