Newcastle Science City

 After a highly competitive tender process, Orange Bus were delighted to be awarded the Newcastle Science City website redevelopment project. Newcastle Science City works with a number of partners, including Newcastle University and Newcastle City Council, to position Newcastle as a premier location for scientific excellence and innovation. At the heart of the redevelopment project was the need to cater for a range of very different audiences, convey a variety of messages and plan and structure the rich array of content the site exists to promote. Orange Bus carried out an extensive user experience design and planning process to determine what content should be served to each audience and how it could be best displayed to provide a seamless and tailored journey through the site. A second phase of work on the site has included enhancement of the interactive elements, including an online competition to encourage engagement in the community where users were invited to submit their ideas on how to promote science in the region. A brand toolkit was also created, featuring downloadable assets to share with partners and further promote the Newcastle Science City ethos of innovation and entrepreneurship.