Orange Bus worked in partnership with Sage and leading insurance broker, mercer-elect, to launch their new co-branded Sage Employee Benefits product, an employee benefits package targeted at small businesses. As this was a new market for Sage, it was imperative the marketing worked hard to deliver success in the first year.
Orange Bus created the concept for the overall look and feel of the campaign, including a suite of hero images which clearly defined each of the individual products within the benefits package. In addition, an extensive range of marketing assets to support the launch of the new product were devised, including a suite of eBooks and eDMs, to promote each key benefit, delivering what the reader wanted to know in a clear and simple format.
Sage, mercer-elect and Orange Bus will continue to work together throughout the rest of the campaign to ensure that the product meets its year one objectives and the marketing communications continue to go from strength to strength.
