Orange Bus developed the marketing site for Sage One, a software service tool that promises to give small business owners a simple, secure, low cost way to manage their finances. It was essential that the site was designed to efficiently and effectively drive sales and online conversion to ensure the success of Sage’s first major online software product.
Vital to the project was Orange Bus’ expertise in user experience design, ensuring calls to action were clear, barriers to conversion were minimal and users were clearly directed to the product most appropriate to their needs. Orange Bus also provided invaluable insight into the design of the online help centre, ensuring the wealth of information deposited here was as accessible and as easy to navigate as possible, and allowing users to find answers and assistance quickly online rather than via the call centre.
Orange Bus continue to work collaboratively with Sage One on the ongoing enhancement and development of the site, playing an active role in the future of the product’s success.
