Orange Bus worked with Tippitoes to create a new, fresh, dynamic and interactive website to better represent the baby brand and to help serve the long term business objectives of the company. Our approach centered on putting the changing needs of mums and mums-to-be at the heart of the online experience, supporting them through their journey with the aim of developing loyal and long-term relationships.
The shopping process itself has been enhanced through the inclusion of a number of customer-focused features, including live product filtering for a seamless searching experience, and a wish list which allows customers to add items which are automatically stored and remembered when they next return to the site.
In addition to being an online shop, the site also provides a wealth of information on pregnancy and parenting, as well as community features such as forums and family profiles. Orange Bus look forward to working with Tippitoes in the future to further enhance their social and community offering, providing new opportunities to up-sell the full product range and to build a loved and trusted brand.
