SEO is a massive area of online marketing which is often overlooked. In fact, many business owners wouldn’t know the meaning of search engine optimisation, never mind how to implement it.
Orange Bus has constructed a checklist for you to ensure you are giving your website every chance to rank well within the search results. Reviewing these key areas will help to improve your search engine prominence, which can help to drive me visitors to your website.
Research
Keyword research
Competitor analysis
Analytics analysis
Content
Unique
Keyword targeted
Frequently updated
Relevance
Useful
Well presented
No duplication
Shareable
Meta
Description
Page Title
Structure
URL length
Keyword in URL
XML sitemap
Internal linking
On page
Relevant title
Heading tags
Density and proximity
Anchor text
Links
# High authority links
Relevance of linking sites
Volume of inbound links
Volume of outbound links
Relevance of outbound links
Anchor text of all links
No ‘spammy’ links
Social
Interaction
# Followers/Fans
Quality of content
Value to customers
These are all important areas which should be looked at to ensure your website is moving in the right direction.
If you would like Orange Bus to review your current SEO activity get in touch for your free site audit.