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2011 - A year for Search Marketers to remember

Every year Google makes a bunch of algorithm changes which determine the ranking order of websites. The exact number is not known, although we believe these run into the hundreds, if not thousands. Usually these changes are felt very little through the search world, with most of the changes being very subtle.

2011 was different, with around 14 changes which not only had an impact but prompted all SEOs to review their marketing strategies.

Below are the most significant changes made by Google in 2011.

Attribution Update – January 28th 2011

Major Google Analytics Change

Looking through Google Analytics data is critical for any webmaster looking to optimise their website. The data provided by the service is invaluable for benchmarking your current traffic, as well as your future targeting.
 
Anyone who has had a play around in Google Analytics will know that you are provided with some very in-depth data which you would otherwise not have access to. From the number of pages visited all the way through to the operating system the visitor is using, there isn’t much you cannot find out.