Design should never say, “Look at me.” It should always say, “Look at this.”
Working within the creative industry has taught me that the 'idea' is the most important part of any successful project, campaign, website or press ad. Turning that blank canvas into 'something' can be one of the most challenging aspects of the job.
Pete Barry put it best in 'The advertising Concept Book'...
"When the phrase 'money makes the world go round' is used, one key point is forgotten - someone created 'money'. Coins didn't just appear from the sky one day. Money began as a concept, an idea. So whether you work in the world of advertising or not, the ability to come up with ideas is the most important skill in the world."
I find inspiration in all of the usual places; books, magazines, films, music, blogs and portfolios, but nothing beats a brain storm and sketching down the blips of brilliance we all have from time to time. Inspiration also comes from those around me and I've had the good fortune of working with some great creatives, account directors and suppliers during my time... Thank you all!
