Orange Bus prefers to work closely and collaboratively with its clients to shape initial ideas into a concrete strategy with focus, goals and measurable metrics and - most importantly - a concept that is backed up by customer, business and industry research so everyone can be on board with it.
Collaborative workshop
Armed with post-it notes, pens and a big white wall, the excitement begins. This is when all our cool ideas from the research and our expertise meet all your cool and inspired ideas, which have been bubbling away ready to be discussed, built upon and refined into the project requirements.
Requirements are prioritised using the audience personas created from research and the business goals identified to whittle down our post-it note cave of wonders into a manageable list of requirements. Budgets and timesacales in mind, Orange Bus will then work with you to assess these requirements and create a detailed plan on how these great ideas can be brought to life.
A point to note - we are self-confessed hoarders and we don’t throw anything away. Instead we save all those wonderful ideas, which haven’t made it this time, to plan a roadmap on how the project can develop over time and roll-out updates and improvements.
Planning the experience
Orange Bus keep the project focused by condensing the experience down into experience statements, which marry up both customer and business goals into concise statements to use with personas in continually assessing the project throughout its lifetime. This provides confidence that the exciting vision from the start of the project carries through till the end.
Benchmarking
One of the first questions we will ask is “What is a measure of success to you?” Don’t worry if you don’t know this yet - we will work with you to identify clear Key Performance Indicators (KPIs), assisted by our Digital Marketing department and usability testing to provide the quantitative measures that will help monitor the impact of your project and react to keep it on track.
Down to business. See how we design the experience >