Our most beneficial research and evaluation tool deserves a page all of its own. Our range of methods allow usability testing to be incorporated into almost any project to get invaluable real-end customer feedback at key project milestones.
As outlined in our UX services, usability testing should be conducted early and often to maintain confidence in a concept and keep changes at the start of a project, reducing costly changes during development. Our UX team organise and conduct testing thorough the most suitable methods for the project then analyse the results, not just looking at what users say but their actions and inaction. Testing documentation varies but will always result in recommendations based on results on changes that will benefit the project.
Remote usability testing
The most cost effective means trying something out, remote usability testing ensures that customer feedback can be included in most projects. Participants are usually recruited online and complete tests in their own home recording their screen activity and thoughts out loud whilst completing tasks set by Orange Bus. This type of testing highlights common issues which confuse users and gathers comments and opinions on the website.
One-to-one usability testing
The most beneficial method of gathering user feedback - testing is done on a one-on-one basis with participants representative of your audience and one of our UX team - either in our city-centre office or in the end-users real end environment, such as their home or workplace. Compared to remote testing, one-to-one testing can offer a far deeper insight into audience behaviour as participants are prompted on their actions to get down to the heart of the issue and find out more the reasoning behind decisions.
Guerrilla usability testing
Guerrilla usability testing saves time on dedicated recruitment and traditional preparation to keep costs down and makes valuable one-to-one testing affordable. Based on the principle that testing with anyone is better than testing with no-one, participants are recruited 'off the street' to take part.
A/B Testing
Minor changes to a site such as button label changes and images selected can significantly impact conversion rate. A/B testing allows a key page of the website to be tweaked and amended based on an expert review or usability test to measure the impact of any changes conducted against the original page. Alternatively, A/B testing can allow one page of a website to be redesigned if changes are more significant to the layout and content to assess if the proposed change is worth investing in.