Acritas

the client's brief

Acritas is a leading provider of specialist research programmes to the professional, financial and public service sectors in the UK, Europe and the USA.
The business operates using two distinct models, the first involves performing research on behalf of clients on a commissioned project basis, whilst the second carries out research independently and then resells it to multiple clients across the world. Clients are predominantly based in the UK, USA and throughout Europe.

Acritas identified a need to promote themselves more effectively through digital media. Orange Bus were selected after ideas were proposed to develop a new web presence that acted as a Marketing tool and resource for their customers.

our approach

Orange Bus created a dynamic and easy to manage website showcasing all of Acritas’ brands and research products, whilst giving an insight into the company. The CMS allows Acritas to keep the site fresh and manage the website, reflecting the changing needs of the business. In addition, Acritas offer a range of useful events across the world - clear calls to action were important throughout, ensuring visitors can sign up quickly and easily. Features such as booking meetings online and requests for webinars make it a useful and attractive site.