Bamboo Engineering

the client's brief

Orange Bus have been involved with web design for Newcastle based driver Harry Vaulkhard since his 2006 championship winning series in the Seat Cupra R series, a support of the British Touring Car Championship. Harry now races in the main event and Orange Bus were approached to help promote the team as well as the driver for the 2009 season.

our approach

After spending some time loitering around on forums, reading blogs and searching twitter we realised how little behind the scenes content was available for the average motor racing fan - unless you're fortunate enough to be a VIP.

Armed with our new found desire to expose the dirty goings on behind the scenes in the pit lane, we started broadcasting live footage using the Kyte platform over a new website designed and developed in time for the media day at Rockingham in March. The website has been a huge hit, with thousands of fans viewing the videos so far this season, using the chat facility and also watching the live timing of each race.

We also created the branding and helped design the livery for the car which has been brilliantly received by fans and press alike!