Kounter Kulture

the client's brief

Kounter Kulture is a new venture from the owners of established art businesses Opus Art and Opus Underground. Whilst both existing businesses manage and deliver works of art from existing artists with established reputations, the new venture is aimed at helping to develop the next generation and assist them in making the considerable leap from art school to the world of a commercial artist.

Orange Bus were selected after proposing a number of innovative ideas to assist with building provenance around the artists and enhancing the emotive appeal of the work they produce.

our approach

Kounter Kulture was an exciting project for Orange Bus which really breaks the mould of the traditional art gallery experience - creating a site which brings the artists world and techniques to life. The first step was to look at their audiences through our user experience process and how we provide a seamless shopping experience for all those who come to the site. Detail and information are key when buying art and the site allows visitors to zoom into the artwork and get a feel for the work before making a purchase. The second phase takes the site to the next level with the addition of ‘The Studio’ - using groundbreaking technology which allows visitors to the site to log in and watch the artists live from their studio, giving an insight into the people behind the art.