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Aston Martin Racing

Aston Martin Racing

Using Live Race Data to Bring Fans Closer to the Action

Orange Bus recognise that motor racing fans now demand a live brand of content providing a new level of insight into a technically secretive sport. Our work with Aston Martin Racing was an example of what can be achieved.

We’ve successfully used social media to connect with our fans, but these apps go one step further. They enable fans to get closer to our team, drivers and cars than ever before, viewing the information that they want, when they want it.

Jeremy Scoones, Head of Commercial Partnerships at Aston Martin Racing

Working with one of the the UK’s biggest racing brands, Orange Bus set out to develop a responsive mobile app that enabled fans to track races live, placing industry insights in the hands of users.

We explored what made AMR fans tick and how they behaved across platforms, before our developers created high-accuracy, digital models of each racing circuit in order to rapidly transfer live telemetry data from AMR’s on-track system to our mobile app.

For the first time, Orange Bus had made data on car performance globally accessible to motorsports fans. Downloaded across continents, the access-all-areas app allowed fans to track the four Aston Martin V8 Vantage GTEs, as well as view driver profiles, team news and race calendars, with content updates managed by Aston Martin Racing.

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